Privacy Policy

Last Updated: June 25, 2026

This Privacy Policy explains how Inaiways Technology Pvt. Ltd., operating the SeraOS platform and brand ("SeraOS," "Company," "we," "us," or "our"), collects, uses, discloses, and protects information about you.

This Policy applies to information we collect through:

• Our website at www.seraos.ai and any related sites, subdomains, or campaign landing pages we operate (the "Websites").
• Our social media pages and our communications with you by email, SMS, telephone, or chat ("Communications").
• Any forms, demos, or business interactions you have with us; and
• The AI-powered marketing and lead-qualification services we provide.

Collectively, these are referred to as the "Services."

Important — Data we handle for our business clients: SeraOS provides performance-marketing and lead-generation services to business customers. When we collect or process the personal information of consumers (for example, prospective buyers who respond to a campaign) on behalf of and under the instructions of a business client, we act as that client's service provider / processor. That information is governed by our agreement with the relevant client and by that client's own privacy policy — not by this Policy. This Policy governs information for which SeraOS itself is the controller and means of processing, such as our Website visitors and our prospective and current business customers.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Information you provide to us directly:

• Contact and identity information — such as your name, company name, job title, email address, telephone/mobile number, and country.
• Communications content — including messages, feedback, and other information you share when you contact us, request a demo, or fill in a form on our Websites.
• Marketing preferences — your choices about receiving newsletters, product updates, and other communications.
• Business information — details about your company, industry/vertical, marketing goals, and the brand context you provide so that our platform can operate.

Information we collect automatically when you use our Websites:

• Online activity — pages and screens you view, time spent, navigation paths, referring URLs and search terms, access times, and whether you opened our emails or clicked links within them.
• Device and technical data — IP address, browser type and language, operating system, device type, and approximate (city/region-level) location derived from your IP address.
• Cookies and similar technologies — as described in Section 5 below.
• Company- and person-level identification data — when you visit our Websites, we (through our vendor RB2B and similar identification providers) may use your IP address, cookies, and similar technologies, together with data held by our online data partners or vendors, to identify the company associated with your visit and, in some cases, to associate your visit with a named individual and business email address, even if you have not submitted a form. See "Website Visitor Identification (RB2B)" in Section 4 below for details and opt-out information.

Information we receive from other sources:

• Business data providers and marketing partners — publicly available business contact information and enrichment data we use for B2B outreach (for example, from professional databases).
• Advertising and analytics platforms — aggregated or attributed information about how you reached our Websites (for example, from Google Ads or LinkedIn).
• Integrations you initiate — where you or your organisation connect a CRM or other tool to our Services.

We need certain information to provide the Services. If you choose not to provide it, we may be unable to respond to your request or deliver the Services.

2. How We Use Information

We use personal information for the following business purposes:

• To respond to you — answering inquiries, scheduling demos, and providing requested information.
• To provide and improve the Services — including operating AI-powered content and advertising campaigns, qualifying leads, and routing qualified leads (for our clients) into their CRM.
• To communicate with you — sending administrative messages, product updates, and (where permitted) marketing communications by email, SMS, or telephone.
• For marketing — measuring our campaigns, analysing usage, testing features, measuring campaign effectiveness, and conducting research and analytics.
• For website visitor identification — identifying the companies (and, where available, individual business contacts) that visit our Websites, so that our sales and marketing teams can prioritise outreach and personalise communications. See Section 5.
• For advertising and conversion — measuring and optimising our own marketing campaigns, including conversion tracking and remarketing through platforms such as Google and LinkedIn (see Section 5).
• For security and fraud prevention — protecting our systems, detecting and preventing fraud or abuse, and maintaining the integrity of the Services.
• For legal and compliance purposes — complying with applicable laws, responding to lawful requests, and enforcing our agreements, rights and those of others.
• To support business transactions — such as a merger, acquisition, financing, or reorganisation.
• With your consent — for any other purpose we describe at the time we collect the information.

3. How We Share Information

We may disclose personal information to the following categories of recipients:

• Service providers and contractors — companies that help us operate the Services, including website hosting, cloud infrastructure, analytics vendors, telephony, email delivery, and customer support providers. Our outbound and operations stack may include providers such as cloud hosting, CRM, email/telephony, and analytics vendors, who process information only under our instructions.
• Website visitor identification vendors — such as RB2B, which help us identify companies and, in some cases, individuals visiting our Websites, as described in Section 5.
• Our business clients — where you are a consumer whose information we are processing on behalf of a client, we route that information to that client as their service provider (see the Introduction above).
• Advertising and analytics partners — such as Google and LinkedIn, for measurement, conversion tracking, and remarketing.
• Professional advisors — such as our lawyers, accountants, auditors, and financial advisors, where reasonably necessary.
• Affiliates — our parent, subsidiaries, and affiliated entities.
• Authorities and others for legal reasons — law enforcement, regulators, courts, or other third parties where we believe disclosure is necessary to comply with the law, respond to lawful requests, enforce our agreements, or protect the rights, safety, and property of us, our users, or the public.
• Parties to a business transaction — an acquirer or successor entity (and its advisors) in connection with a merger, financing, acquisition, or sale of assets.

We do not sell your personal information for money. Some uses of cookies and advertising technologies described in Section 5 may constitute "sales" or "sharing" of data for cross-context behavioral advertising under certain US state laws. You can exercise choices about this as described in Sections 5 and 6.

This may also include our use of website visitor identification vendors such as RB2B, described in Section 5.

4. Marketing and Telephone/SMS Communications Consent

When you provide your telephone number through our websites or forms, you agree that we (and, where applicable, the relevant business client) may contact you at that number — including by automated technology and our AI agents, pre-recorded messages, calls, and SMS/text — for purposes related to your inquiry or the service you requested, even if the number is on a state or national Do-Not-Call list. Consent is not a condition of purchase. Message frequency varies and data rates may apply. You can opt out of marketing emails using the unsubscribe link in any message, reply STOP to opt out of texts, or contact us at the address in Section 11. We may still send you non-marketing service-related communications.

Cookies, Analytics, and Advertising Technologies: We and our partners use cookies, pixels, tags, and similar technologies to operate the Websites, remember your preferences, analyse traffic, and measure and improve our advertising.

Cookies, Analytics, and Advertising Technologies: We and our partners use cookies, pixels, tags, and similar technologies to operate the Websites, remember your preferences, analyse traffic, and measure and improve our advertising.

• Google Analytics — We use Google Analytics to understand how visitors use our Websites. You can learn about Google Analytics practices at policies.google.com/privacy and opt out using the Google Analytics opt-out add-on at tools.google.com/dlpage/gaoptout.
• LinkedIn and other advertising — We use LinkedIn conversion tracking and remarketing to measure campaign performance and show relevant ads to people who have visited our Websites. You can manage your ad personalisation settings at advertising.linkedin.com/optout.
• Other advertising partners — We may use similar tools from platforms such as LinkedIn for B2B advertising and measurement.
• Website Visitor Identification (RB2B) — When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout
• Additional Language for GDPR (International Company-Level Identification) — When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout . You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out

You can control cookies through your browser settings and, where we offer one, our cookie-consent banner. For visitors in the EU/UK, non-essential cookies are only placed after your consent. Some browsers send "Do Not Track" signals; because there is no common standard, we currently respond to recognized opt-out preference signals (like Global Privacy Control) where required by law, but not to all DNT signals.

5. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• Access the personal information we hold about you;
• Delete information about you;
• Correct inaccurate information;
• Port information out of our Service;
• Opt out of marketing, of "sales"/"sharing," and of cross-context advertising; and
• Not be discriminated against for exercising your rights.

Residents including California / CCPA-CPRA and similar state laws: You may request to know, access, correct, or delete your personal information, and to opt out of any "sale" or "sharing" of personal information. To opt out, contact us at the email in Section 12 or use any "Your Privacy Choices" / "Do Not Sell My Personal Information" link we provide on the Websites. You may use an authorised agent to submit a request.

This includes any "sale" or "sharing" of information with website visitor identification vendors such as RB2B; you may opt out of RB2B specifically using the links in Section 4 above ("Website Visitor Identification (RB2B)"), in addition to the methods described here.

EU/UK residents (GDPR/UK GDPR): Where we act as a controller, our legal bases include your consent, performance of a contract, our legitimate interests (such as B2B marketing and improving our Services), and compliance with legal obligations. You have the right to lodge a complaint with your local data protection authority.

Where our legal basis for website visitor identification (including via RB2B) is your consent, you may withdraw that consent at any time using the RB2B GDPR opt-out link in Section 4 above.

India residents (Digital Personal Data Protection Act, 2023): You may access, correct, and erase your personal data, nominate a representative, and raise grievances as described below.

To exercise any right, contact us using Section 12. We will verify your request and respond within the time required by applicable law. We will not discriminate against you for exercising your rights.

6. International Data Transfers

Your information may be processed in India, the United States, the European Union, and other countries that may have data-protection laws different from those in your country. Where required, we ask appropriate safeguards (such as standard contractual clauses) for cross-border transfers.

7. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy, to operate the Services, to comply with our legal obligations, resolve disputes, and enforce our agreements, after which we delete or anonymise it.

8. Security

We use reasonable organisational, technical, and administrative measures designed to protect personal information, including encryption in transit (HTTPS/SSL) where appropriate. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe your interaction with us is no longer secure, please contact us immediately.

9. Children's Privacy

Our Websites and Communications are intended for businesses and adults. They are not directed to children, and we do not knowingly collect personal information from individuals under the age of 13 (or a higher age specified by your jurisdiction). If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Our Websites and Communications

Our Websites and Communications may contain links to third-party websites and services that we do not operate or control. This Policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review their privacy policies.

11. Updates to This Policy

We may update this Policy from time to time. The "Last Updated" date above reflects the most recent revision. Changes become effective when we post the revised Policy on the Websites. If we make material changes, we will provide additional notice where required by law.

12. Contact Us

If you have questions, requests, or grievances regarding this Policy or your personal information, contact us at Inaiways Technology Pvt. Ltd. (operating SeraOS) Email: Hello@SeraOS.ai Address: (602, GoKhale Business Bay, Paschimangri, Kothrud, Pune 411038, India) Grievance Officer (India DPDP Act): (Ajit Jagtap +91 75871 15108)